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Luxury Automotive
Restoration, restomod, and performance builds where reputation compounds in public.
For Founder-Led Luxury Businesses
You built the business.
Now let’s make it unforgettable.
The Refinery Co. is the answer for founders who are ready to stop being the only thing holding the client experience together.
The Blind Spot
The product is flawless.
The experience around it isn’t.
Founder-led luxury businesses share a consistent blind spot: they invest everything in the product and almost nothing in the experience surrounding it. The client who bought it felt uncertain during the build, under-communicated with during delivery, and forgotten afterward.
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You're still personally handling client situations that should never have reached you.
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Your team asks 'how would you handle this?' more often than you'd like to admit.
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You suspect the business is leaving money on the table — you just can't point to where.
73%
of companies outperform their competitors when they deliver above-average customer experiences
64%
of consumers switch companies despite liking the product - solely because of poor service
up to 16%
product price premium can be charged by companies delivering exceptional customer experiences
None of this is really about the metrics. It’s about a feeling — the business finally operating with the same polish clients already sense in the product.
The Methodology
From Chief Everything Officer
to Visionary Leader.
R
Reveal
E
Evaluate
F
Frame
I
Implement
N
Normalize
E
Elevate
Built For
A small set of industries that serve high-net worth customers we know deeply.
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Private Aviation
Charter and concierge operators where one missed callback can end a seven-figure relationship.
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Custom Home Building
Multi-year projects where trust is won or lost in the smallest moments.
YOUR EXPERIENCE PARTNER
“I didn’t learn client experience from a textbook. I learned it through thousands of relationships where trust had to be earned, expectations had to be exceeded, and second chances were rare.”
Trusted with over 2,700 luxury client relationships across Porsche, Mercedes-Benz, and founder-led businesses.
- —$30M+ luxury sales influenced
- —Founding member of Porsche Exclusive in the U.S.
- —Managed client journeys for Porsche 918 Spyder and AMG ONE owners (only person in the world to hold ambassadorships for two iconic hypercars)
- —Built client experience systems that are now global programs